By John Dow
SEO Link Building Works!
The basics of SEO are fairly simple. Good content, proper title, description, and file naming according to subject. Then there’s website linking. A must have for any web site to get rankings and natural traffic. SEO Link Building is taking it to a step above the basics. The SEO part of this link building strategy is to make sure that you use descriptive anchor text in all your links that matches your subject matter and use both external and internal links.
Deep linking refers to the practice of both getting external links to interior web pages, and internal linking, between web pages on your web site. The internal linking is necessary to create an easy to understand navigation method. There are several very good reasons to have both external and internal link building strategies.
As an example your web site might be about household plumbing. So on your home page you introduce the main subject, and provide links to the many sub categories like bathrooms, kitchens, laundry rooms, patio, and etc. These all involve plumbing but are specific to the sub category.
You could even step down further to toilets, lawn sprinkler systems, sinks, and so on. You might even break out sections under plumping tools, how to pages, common problems, and other related topics within the categories. In fact the better you fill out the subject with information, the more visitors you will attract.
There are two kinds of links we’ll discuss on deep link building. Internal or on page, and external or off page. Both are important and both can increase the value to the search engines and visitors. External website links bring visitors and have a positive impact on search engine ranking. Internal website links are for navigation within a web site and must be easy to follow for both search engine bots (software to review your web site) and visitors.
The easiest way to plan your internal website linking is to do a drawing using a method of drill down links. Similar to the diagramming of sentences you did back in school to figure out proper use of English. It’s the same principle in our deep linking, it should make sense to the visitor and be easy to use. Logic and drill down methods work the best. And you need a basic link on every page to go back one page, go to the home page, get to the check out page if you are selling, and get to a sitemap that lists all pages by content.
Being consistent on the link location and using descriptive text is a must. The whole point of linking is to make sure that whether it’s a human or a search engine bot, they see the relationship between the information on each link. An example using our plumbing subject would be to have a tools link on every project web page that might have unique tools, like Bathroom Plumbing Tools or Lawn Sprinkler Plumbing Tools. And those links would be in the same location on each web page.
And don’t forget the SiteMap. Every web site should have a sitemap that lists every single page by content in an organized manner. If you have a large and diverse subject web site, many visitors will go right to the sitemap to find the specific information they want. The sitemap link should be on every single page in your web site. Visitors who get frustrated will be gone in mere seconds, easy to understand sitemaps will make it simple for them to find exactly what they want.
Now let’s talk about external SEO link building. The same factors apply, links need to be in understandable anchor text, and they should go to specific web pages rather than just the home page. Let’s say you’re making a suggestion or comment on a home repair blog about plumbing bathrooms. Instead of using a link to your home page with the standard www.xxx.com, you would leave a link directly to your web page about plumbing bathrooms. And the link should use text like “Plumbing Bathrooms” (sans quotes).
You can get two benefits from doing external links. One is that if the reader likes your information they may click on your link. The other is that the search engines see that link, with descriptive anchor text, and the web site you’re linking from and your web site you’re linking to have the same subject matter. That is the best possible scenario of external links.
You can find places to leave links by doing a search on your keywords or phrases, then finding the web sites listed that allow for comments. You should make sure that the web site you choose doesn’t have the link nofollow properties. You can do that by viewing the source in your browser and searching for the term nofollow, or use software that will determine that for you.
There are a lot of large popular web sites like Yahoo Answers, Amazon, and About.com that all have the proper linking methods and have lots of subject areas. Just make sure you provide some type of value in your post and not just going for the link. Remember, you want the reader to click on your link if possible so always make your post interesting and meaningful to the subject.
SEO link building works to get you more web site traffic. Both internal and external strategies are easy to implement and can have a huge impact on both the user experience and increase your web site traffic.