By David S Murray (c) 2012
Are you using the right keywords to optimize your website?
In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true.
How well does your website show up in Google, Yahoo, Ask, and Bing?
Create and Share QR Codes for Your Website!
You should test the effect of searching for your SEO keywords on a regular basis in all the major search engines. Your website position in the search engines will fluctuate and needs regular monitoring.
As the single most important onsite SEO factor, the web page title is very important. It should be relevant, the correct length, and different on every page within the website. It is surprising how often we see inappropriate web page titles, no titles at all, or a title that says something stupid like “HOME’ or in the case of really lazy website designers ‘TITLE GOES HERE.’ Use a different title for each page within your website. Remember that search engines list pages, not websites, so each page is a fresh SEO opportuníty.
Tell Google what your page is about. As with the web page title, in many cases the Description is missing or incorrectly used.
Website SEO Keywords
While many search engines no longer use Keyword Meta tags, some still do, and they should accurately reflect page content, but you must be careful not to use too many of them.
Broken Links Will Harm Your SEO Efforts
This is the number one error that we find when auditing websites. You clíck on a link within the website and you see an error message telling you that the page cannot be found. This delivers a very unprofessional image to people visiting your website. It is likely that Google will also mark you down in the search engine rankings, as Google expects technically perfect websites. There is no excuse for broken links within a website. Broken image links are also a common error found within websites. Instead of a picture being displayed you will see a broken image logo. Again this is easily checked for by professional website designers and there is no reason for a website to have broken image links.
Picture Only Websites are Disastrous for SEO
Sometimes you will visit a website that appears to be displaying the usual mixture of text and pictures, but on closer inspection, even the text is actually contained within a picture. If there is no real text displayed within a website, Google has no clue what the website is about, and the website will feature very poorly in the search engine results. There are ways to partly fix this, using what are called ‘Alt’ tags, used in combination with the website title and description, but as a rule your website should contain lots of relevant text. This is what Google likes!
No Relevant SEO Keywords in a Page
If your website content fails to mention your product or service, it is not surprising that your website ranks poorly within Google. There are lots of tricks relating to where you place your keywords on a page and that is what we excel at. Simply stuffing a page with keywords will not achieve the desired result, and may even hurt your listing within Google, as it may interpret too many keywords as an attempt to sp@m the search engine listings. Google takes a very dim view of attempts to sp@m it.
Number of Back Links
A very important SEO factor. Do you know how many other websites link to your website? Google does. The more links to your website, the better. Also, the quality and source of the links is important to Google. If you suddenly gain hundreds of links overnight, this can trip the sp@m alert at the search engines and you can end up in a worse position within the search engines than before you started any SEO activities on your website.
About The Author
Article by David S Murray. SEO Training and consultancy, Joondalup, Perth, Western Australia.