A recent study by BrightEdge has revealed that the social profiles of most leading brands don’t rank well in Google.
While most of the leading consumer brands are investing a lot of time and money to increase their presence on the search engines they are doing very little to increase their social media presence by correctly optimizing their Facebook and Twitter pages to make them more noticeable in search results.
The study reviewed 200 of the world’s top brands for their social media presence and found that while almost 100% of these brands hold the top or near the top ranks for their brand names on the SERP’s, 71% did not have their Facebook pages in the top 20 results of the Google SERP’s. Twitter faired a little better – 68% of the brands surveyed did not have their Twitter pages in the top 20 results of the Google SERP’s.
BrightEdge CEO, Jim Yu explains:
Brands today are pouring countless resources into social media channels—and are creating great content that will help them engage with consumers, optimizing these for SEO purposes is a crucial way to drive exposure. Brands may be missing critical customer connection points if consumers can’t easily discover their social media pages in search.